Frankenstein Ch 1-10 Quote Analysis Essay

Chapter 1 â€Å"I was their plaything and their idol, and something better- their child, the innocent and helpless creature bestowed on them by Heaven, whom to bring up to good, and whose future lot it was in their hands to direct to happiness or misery, according as they fulfilled their duties towards me. With this deep consciousness of what they owed towards the being to which they had given life.† This quote expresses Victor Frankenstein’s beliefs that it was up to this parents to make him happy and to succeed in life. The last line expresses a belief that any parent owed it to their child happiness and love by bringing them to life. Frankenstein is being hypocritical, putting so much responsibility and pressure on his parents when he, himself will not take on the same responsibilities when it is laid out in front of him. â€Å"They consulted their village priest, and the result was that Elizabeth Lavenza became the inmate of my parents’ house–my more than siste r–the beautiful and adored companion of all my occupations and my pleasures.† Elizabeth’s beauty is a sign of her inner goodness. (Halo Effect in Psych) â€Å"Everyone loved Elizabeth. The passionate and almost reverential attachment with which all regarded her became, while I shared it, my pride and my delight. On the evening previous to her being brought to my home, my mother had said playfully, ‘I have a pretty present for my Victor–tomorrow he shall have it.’ And when, on the morrow, she presented Elizabeth to me as her promised gift, I, with childish seriousness, interpreted her words literally and looked upon Elizabeth as mine–mine to protect, love, and cherish. All praises bestowed on her I received as made to a possession of my own. We called each other familiarly by the name of cousin. No word, no expression could body forth the kind of relation in which she stood to me–my more than sister, since till death she was to be mine only.† Victor sees that Elizabeth’s beauty is the reason people love her. Yet this seems to be the reason he loves her himself. â€Å"When my father returned from Milan, he found playing with me in the hall of our villa a child fairer than pictured cherub†¦ They were fond of the sweet orphan. Her presence had seemed a blessing to them†¦ the result was that Elizabeth Lavenza became the inmate of my parents’ house–my more than sister–the beautiful and adored companion of all my occupations and my pleasures.† Although Elizabeth is welcomed into Victor’s family, her being an orphan reminds us that family that can be destroyed at any moment. Chapter 2 â€Å"Destiny was too potent, and her immutable law had decreed my utter and terrible destruction.† Dr. Frankenstein cannot take blame for his immoral actions in life. First he gives his parents the sole responsibility for how he turns out and if he is happy or not, now he is blaming destiny for the actions that are out of his parents control. â€Å"Wealth was an inferior object; but what glory would attend the discovery, if I could banish disease from the human frame and render man invulnerable to any but a violent death!† Dr. Frankenstein says that he did not start this for the money but for the pure purpose of the glory for being the first man to discover something. Similar to Walton in the beginning of the book, he wants to make a mark in the world for himself. â€Å"Natural philosophy is the genius that has regulated my fate†¦ A new light seemed to dawn upon my mind, and bounding with joy, I communicated my discovery to my father. My father looked carelessly at the title page of my book and said, ‘Ah! Cornelius Agrippa! My dear Victor, do not waste your time upon this; it is sad trash.’† Victor learns that his interest in alchemy is useless and that such a field is outdated. Instead, science and natural philosophy are the accepted forms of thought. â€Å"As I stood at the door, on a sudden I beheld a stream of fire issue from an old and beautiful oak which stood about twenty yards from our house; and so soon as the dazzling light vanished, the oak had disappeared, and nothing remained but a blasted stump. When we visited it the next morning, we found the tree shattered in a singular manner. It was not splintered by the shock, but entirely reduced to thin ribbons of wood. I never beheld anything so utterly destroyed.† The natural world is beautiful and also capable of destruction. â€Å"No human being could have passed a happier childhood than myself. My parents were possessed by the very spirit of kindness and indulgence. We felt that they were not the tyrants to rule our lot according to their caprice, but the agents and creators of all the many delights which we enjoyed. When I mingled with other families I distinctly discerned how peculiarly fortunate my lot was, and gratitude assisted the development of filial love.† Victor says his family is happy, and his parents as the bringers of â€Å"many delights.† Victor knows how great it is to have your creators care about you, but this knowledge does not convince him to do the same for the creature that he has brought to life. Chapter 3 â€Å"After having made a few preparatory experiments, he concluded with a panegyric upon modern chemistry, the terms of which I shall never forget: ‘The ancient teachers of this science,’ said he, ‘promised impossibilities and performed nothing. The modern masters promise very little; they know that metals cannot be transmuted and that the elixir of life is a chimera but these philosophers, whose hands seem only made to dabble in dirt, and their eyes to pore over the microscope or crucible, have indeed performed miracles. They penetrate into the recesses of nature and show how she works in her hiding-places. They ascend into the heavens; they have discovered how the blood circulates, and the nature of the air we breathe. They have acquired new and almost unlimited powers; they can command the thunders of heaven, mimic the earthquake, and even mock the invisible world with its own shadows.’† This professor gives Victor a way to see scientific questions as coming from older traditions. This respect for the old combined with the new is what allows Victor to go forward in his scientific explorations. â€Å"My departure was therefore fixed at an early date, but before the day resolved upon could arrive, the first misfortune of my life occurred–an omen, as it were, of my future misery. Elizabeth had caught the scarlet fever†¦Elizabeth was saved, but the consequences of this imprudence were fatal to her preserver. On the third day my mother sickened†¦On her deathbed the fortitude and benignity of this best of women did not desert her. She joined the hands of Elizabeth and myself. ‘My children,’ she said, ‘my firmest hopes of future happiness were placed on the prospect of your union. This expectation will now be the consolation of your father. Elizabeth, my love, you must supply my place to my younger children. Alas! I regret that I am taken from you; and, happy and beloved as I have been, is it not hard to quit you all? But these are not thoughts befitting me; I will endeavour to resign myself cheerfully to death and will indulge a hope of meeting you in another world.’† The loss of Victor’s mother is a foreshadowing of the loss he is going to encounter again. At the same time, her death shows that family is what is most important to Victor. Chapter 4 â€Å"The summer months passed while I was thus engaged, heart and soul, in one pursuit. It was a most beautiful season; never did the fields bestow a more plentiful harvest or the vines yield a more luxuriant vintage, but my eyes were insensible to the charms of nature. And the same feelings which made me neglect the scenes around me caused me also to forget those friends who were so many miles absent, and whom I had not seen for so long a time. I knew my silence disquieted them, and I well-remembered the words of my father: ‘I know that while you are pleased with yourself you will think of us with affection, and we shall hear regularly from you. You must pardon me if I regard any interruption in your correspondence as a proof that your other duties are equally neglected.’† The beauty of nature distracts Victor from his other worries. Nature’s beauty can affect human feelings. â€Å"Darkness had no effect upon my fancy, and a churchyard was to me merely the receptacle of bodies deprived of life, which, from being the seat of beauty and strength, had become food for the worm. Now I was led to examine the cause and progress of this decay and forced to spend days and nights in vaults and charnel-houses. My attention was fixed upon every object the most insupportable to the delicacy of the human feelings.† The beauty of the church is a juxtaposition with the ugliness and decay of death. Chapter 5 â€Å"How can I describe my emotions at this catastrophe, or how delineate the wretch whom with such infinite pains and care I had endeavoured to form? His limbs were in proportion, and I had selected his features as beautiful. Beautiful! Great God! His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun-white sockets in which they were set, his shrivelled complexion and straight black lips.† Victor’s attempt to create a beautiful creature is a failure. â€Å"I had desired it with an ardour that far exceeded moderation; but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart.† The beauty of Elizabeth and the goodness that comes with it is threatened by Victor’s scientific findings and the ugly thing he has created. â€Å"Oh! No mortal could support the horror of that countenance. A mummy again endued with animation could not be so hideous as that wretch. I had gazed on him while unfinished; he was ugly then, but when those muscles and joints were rendered capable of motion, it became a thing such as even Dante could not have conceived.† The ugliness of the monster is compared to something worse than something in Dante’s Inferno. This further states the halo effect that prevents the monster from functioning in society. â€Å"I stepped fearfully in: the apartment was empty, and my bedroom was also freed from its hideous guest. I could hardly believe that so great a good fortune could have befallen me, but when I became assured that my enemy had indeed fled, I clapped my hands for joy and ran down to Clerval.† Victor assumes that because his creature is ugly, he must be evil. Chapter 6 â€Å"Justine, you may remember, was a great favourite of yours; and I recollect you once remarked that if you were in an ill humour, one glance from Justine could dissipate it, for the same reason that Ariosto gives concerning the beauty of Angelica–she looked so frank-hearted and happy.† Justine’s beauty represents her happy, good nature. â€Å"Justine has just returned to us; and I assure you I love her tenderly. She is very clever and gentle, and extremely pretty; as I mentioned before, her mein and her expression continually remind me of my dear aunt.† Justine’s beauty makes her an object worth loving. â€Å"I must say also a few words to you, my dear cousin, of little darling William. I wish you could see him; he is very tall of his age, with sweet laughing blue eyes, dark eyelashes, and curling hair. When he smiles, two little dimples appear on each cheek, which are rosy with health. He has already had one or two little WIVES, but Louisa Biron is his favourite, a pretty little girl of five years of age.† William’s attractiveness is equal to the affection people feel for him. â€Å"The pretty Miss Mansfield has already received the congratulatory visits on her approaching marriage with a young Englishman, John Melbourne, Esq. Her ugly sister, Manon, married M. Duvillard, the rich banker, last autumn. Your favourite schoolfellow, Louis Manoir, has suffered several misfortunes since the departure of Clerval from Geneva. But he has already recovered his spirits, and is reported to be on the point of marrying a lively pretty Frenchwoman, Madame Tavernier. She is a widow, and much older than Manoir; but she is very much admired, and a favourite with everybody.† People like Madame Tavernier because she is good looking. Chapter 7 â€Å"I wept like a child. ‘Dear mountains! my own beautiful lake! how do you welcome your wanderer? Your summits are clear; the sky and lake are blue and placid. Is this to prognosticate peace, or to mock at my unhappiness?’† Nature has the power to strongly affect emotions because of its beauty. â€Å"During this short voyage I saw the lightning playing on the summit of Mont Blanc in the most beautiful figures. The storm appeared to approach rapidly, and, on landing, I ascended a low hill, that I might observe its progress. It advanced; the heavens were clouded, and I soon felt the rain coming slowly in large drops, but its violence quickly increased.† Beauty and violence coexist in nature. â€Å"A flash of lightning illuminated the object, and discovered its shape plainly to me; its gigantic stature, and the deformity of its aspect more hideous than belongs to humanity, instantly informed me that it was the wretch, the filthy daemon, to whom I had given life. What did he there? Could he be (I shuddered at the conception) the murderer of my brother?† The ugliness of the monster’s crime is reflected by the awful weather. â€Å"During our walk, Clerval endeavoured to say a few words of consolation; he could only express his heartfelt sympathy. ‘Poor William!† said he, dear lovely child, he now sleeps with his angel mother! Who that had seen him bright and joyous in his young beauty, but must weep over his untimely loss! To die so miserably; to feel the murderer’s grasp! How much more a murdered that could destroy radiant innocence! Poor little fellow! one only consolation have we; his friends mourn and weep, but he is at rest. The pang is over, his sufferings are at an end for ever. A sod covers his gentle form, and he knows no pain. He can no longer be a subject for pity; we must reserve that for his miserable survivors.’† Henry expresses affection for William by describing his physical features. Chapter 8 â€Å"The appearance of Justine was calm. She was dressed in mourning, and her countenance, always engaging, was rendered, by the solemnity of her feelings, exquisitely beautiful. Yet she appeared confident in innocence and did not tremble, although gazed on and execrated by thousands, for all the kindness which her beauty might otherwise have excited was obliterated in the minds of the spectators by the imagination of the enormity she was supposed to have committed. She was tranquil, yet her tranquillity was evidently constrained; and as her confusion had before been adduced as a proof of her guilt, she worked up her mind to an appearance of courage. When she entered the court she threw her eyes round it and quickly discovered where we were seated. A tear seemed to dim her eye when she saw us, but she quickly recovered herself, and a look of sorrowful affection seemed to attest her utter guiltlessness.† Justine’s innocence is seen in her beauty. Unlike the monster, her looks reveal her true nature. Chapter 9 â€Å"When I reflected on his crimes and malice, my hatred and revenge burst all bounds of moderation†¦ Elizabeth was sad and desponding; she no longer took delight in her ordinary occupations; all pleasure seemed to her sacrilege toward the dead; eternal woe and tears she then thought was the just tribute she should pay to innocence so blasted and destroyed.† Because he cannot let go of a grudge, Victor seeks revenge on the monster in hopes of curing his guilty conscience. â€Å"I, not in deed, but in effect, was the true murderer. Elizabeth read my anguish in my countenance, and kindly taking my hand, said, ‘My dearest friend, you must calm yourself. These events have affected me, God knows how deeply; but I am not so wretched as you are. There is an expression of despair, and sometimes of revenge, in your countenance that makes me tremble. Dear Victor, banish these dark passions. Remember the friends around you, who centre all their hopes in you. Have we lost the power of rendering you happy? Ah! While we love, while we are true to each other, here in this land of peace and beauty, your native country, we may reap every tranquil blessing–what can disturb our peace?’† Victor’s guilt due to the deaths of William and Justine causes him to seek revenge against the monster. Chapter 10

Coca Cola Brand Building Strategy

Introduction-: Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U. S. , soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand building strategy -: Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. Founded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: †¢ Afford ability †¢ Availability †¢ Acceptability However, this brand development strategy of Coca Cola was re worked to stress on the following instead: †¢ Price value †¢ Preference †¢ â€Å"Pervasive penetration†. The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be â€Å"within an arm's reach of desire†. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This implies brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance â€Å"purchase frequency†. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products. †¢ Coca Cola Classic †¢ Diet Coke †¢ Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of â€Å"The Real Thing†, it was really that but with the invention of various categories of coke, the â€Å"real thing† changes to â€Å"many things†, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of â€Å"share of human liquid consumption. †Ã‚   This makes water a competitor. In fact, a Coke executive has said that he won’t be satisfied until â€Å"there is a Coca-Cola faucet in every home. †Ã‚   Coca-Cola’s mantra is â€Å"within an arm’s reach of desire. † One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. Brand Equity-: â€Å"The brand assets (or liabilities) linked to a brands name and symbol that add from a service. † Brand equity is difficult to measure because much of it depends on consumers' perception and opinions of a brand. When a product has high brand equity they are successf ul at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Cola's brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia – refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual ‘face' of the brand – the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories – its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the ‘deal' the brand is offering you at any given moment the coca-cola comp. has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world . the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture. hough its advertising campaign has changed over the years,coca-cola â€Å"THE REAL TASTE† has always stood for a†REAL† COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. [pic] Brand image- â€Å"A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. † There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in today’s marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. † Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services ‘Coca-Cola’s’ brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see ‘Coca-Cola’ as a part of their daily life. This imilarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as â€Å"value for money† or â€Å"age of consumer† etc. † 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand deliv ers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor – Your prices vs. your competitors’ prices. 5. Consumer perceptions The perceived quality and value of your brand in consumer’s minds (i. e. , does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.? ) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Cola's longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during children's television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering ‘specials' are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundation's Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca cola’s consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) [pic] [pic] [pic] [pic] [pic] Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions and offers of Coca-Cola.

Japanese Internment During World War 2 Essay

Over the span of nine months 22,000 Japanese Canadians were forced from their homes, stripped of their belongs and denied basic human rights (1). During World War 2, after the attack on Pearl Harbor, the Canadian government felt people of Japanese origin could be a threat to the Canadian war effort. Because of this, thousands of Japanese Canadian citizen’s were moved to internment camps in British Columbia. The internment of the Japanese Canadians was wrong because it was completely unjustified, most of the people put in the internment camps had a Canadian citizenship, were treated very poorly and there wasn’t any proof that they would do anything negatively effect Canada during the war. No human being should have ever been treated this way. Following the attack on Pearl Harbor Canadian racism towards Japanese citizens intensified. Although the Canadian military didn’t feel that the Japanese were a threat to them, the public believed that the Japanese citizens showed too much sympathy for Japan and were a threat to the country’s security as they could be spies (2). This common belief led to the decision of the Japanese being moved to a â€Å"safety zone† in interior British Columbia. I feel that this was extremely wrong because the Japanese hadn’t done anything to deserve this. Many of the people who were interned had lived in Canada their whole lives and considered themselves to be loyal Canadian citizen. They felt just as afraid and threatened by the war as every other Canadian was. Shortly after the internment began, an RCMP officer wrote a secret letter to a government agent stating, â€Å"We have had no evidence of espionage or sabotage among the Japanese in British Columbia† (1). This helps to prove the Japanese were innocent and should not have been put in internment camps; they clearly hadn’t done anything wrong. After the Japanese were brutally ripped from their homes, humiliated, and had their belongings taken from them they were forced to live in internment camps. They were forced to do hard labor and their knew houses lacked the basic standards of living. This is another reason why what the Canadian government did was so terrible. People were crammed into small houses that may have had a stove (3). There was an enormous amount of people being shipped to the internment camps but there weren’t nearly enough houses, because of this people were forced to live in tents. When families did get to move from a house to a tent I wasn’t an upgrade; the houses were very poorly insulated and unsanitary. At times there were houses with ten families living in them. When the Japanese people left their homes their land was considered the government’s property and the original owners wouldn’t acquire anything when it was sold. The war had caused a large labor shortage for farmers so the Japanese were used to help fix this problem. Men were given the option to work on a farm and be with their families or work on the road as slaves. The Japanese had to live terrible lives because of a poor decisions made by the Canadian government. The Japanese had done nothing wrong, they were being punished for a crime that they did not commit (1). The only defense that Canada had for doing what they did was the Japanese weren’t white and they could potentially be spies. A main reason that the Canadians put the Japanese into internment camps was because of racism. The Japanese were discriminated against for the reason that they were new to the country and took jobs away from other Canadians. The Japanese were willing to work longer hours for less pay then the average Canadian worker, because of this Canadians feared they would lose their jobs to the knew immigrants (2). Canadians also began to blame things on the Japanese that couldn’t possibly be their fault. Things like a poor harvest or a flat tire would be blamed on the Japanese when they couldn’t possibly be at fault. The Canadian Government did what they did based on fear and racism, but not any facts and this I what made it so terrible. The choice the Canadian government made in interning the Japanese was without a doubt a terrible decision. It was so wrong because there weren’t any real reasons to intern the Japanese, they treated the Japanese terribly and Canadians didn’t have any evidence that the Japanese had done anything wrong. The fact that Canadians could do something so terrible to the Japanese or fellow humans in general based on fear is horrifying. Interning the Japanese was completely unnecessary and shouldn’t ever have happened.

The Second Amendment and the Right to Bare Arms Research Proposal

The Second Amendment and the Right to Bare Arms - Research Proposal Example Prior to the ruling, it was not lawful to carry an unlicensed firearm, specifically a handgun. The ruling in favor of legalizing handguns was groundbreaking and served to challenge the hopes of many that America would soon embrace national gun control. The core of the debate on gun control and the second amendment has to do with interpretations of the second amendment as well as America’s gun epidemic. Individuals who support the right to bare arms, feel that the right to own a gun is fundamental such as the right to freedom of speech or the right to vote. The problem however, is that gun violence is one of the leading causes of death in America and has only increased over the past few decades. The case of the District of Columbia versus Heller brought light to the fact that this particular area of the country held the strictest of gun regulations, â€Å"The landmark ruling overturned the District of Columbia’s ban on handguns, the strictest gun-control law in the country, and appeared certain to usher in a fresh round of litigation over gun rights throughout the country†(Greenhouse, 2008). Ultimately, the decision of the court stated that it was not the responsibility or within the jurisdiction of the court t o reject or ignore the second amendment. On this basis, the decision to strike down the District of Columbia’s ban on handguns was made. In the case of the District of columbia versus Heller, a special police officer is forbidden to keep a handgun in his home and therefore contends the rigid D.C. gun laws which feasibly contradict the allowances made by the second amendment, â€Å"Respondent Dick Heller is a D. C. special police officer authorized to carry a handgun while on duty at the Federal Judicial Center. He applied for a registration certificate for a handgun that he wished to keep at home, but the District refused.

It has been claimed that Jackson Pollock was an artist of the Research Paper

It has been claimed that Jackson Pollock was an artist of the mid-twentieth century who inspired a revival of interest in Impressionism - Research Paper Example Dying at the age of 44, his work has become even more influential after his death, and many people can define and recognize a ‘Pollock’ for its unique and interesting style (Emmerling, 2003). Having had posthumous exhibitions at galleries such as the Tate Modern in London and MoMA in New York, Pollock can rightly be said to be one of the most influential modern artists, and as such his work will have inspired and influenced many others. Having this much power and influence, any art that his work references will be of interest to many, and as such Pollock can be said to have caused a revival of interest in Impressionism. Jackson Pollock, Lavender Mist: Number 1, 1950 The end of World War II created a feeling of alienation and disillusionment in the broader society (Shapiro, 2000). Vanguard artists, believing they are ‘one of the most moral and idealistic of beings’ turned to their art instead for ‘self-discovery, freedom of belief and action, and autono mous, honest creation’ (Sandler, 1978). The canvas became ‘an arena in which to act’ and to express emotions (Rosenberg, 1959). Moreover, ‘The gesture on the canvas was a gesture of liberation from value – political, aesthetic, moral’ (Rosenberg, 1959). ... ‘part of it during creation’ (West, 1996) and that ‘No artist among the Abstract Expressionists is more open about revealing the stages that led up to the surface we see’ (Varnedoe and Karmel, 2002). Pollock’s beliefs shaped his art and his biggest contribution to the revival of Impressionism and subsequent art movements in the 60s (De Zegher, 2005) and even the Feminist Movement (Nochlin, 2006) was ‘Pollock’s radical approach to painting’ for it revolutionized the potential for all contemporary art that followed him’ (Varnedoe and Karmel, 2002). To understand how Pollock is related to Impressionism, both its contribution to his work and vice versa, it is necessary to understand the movement itself. Impressionism is a late 19th century art movement based mainly in Paris (in contrast to Pollock’s 20th century New York). The main defining factor of Impressionist art work is that the paint is applied quickly and in thick strokes (Clancy, 2003) which means that the focus is on the emotions and atmosphere of the subject rather than the technical details of the piece (Herbert, 1991). The original Impressionism focused mainly on ordinary subject matter, and this is recognizable within the painting (Herbert, 1991). Another factor involved in the definition of Impressionism is that the paint colors are applied to the canvas without mixing where possible, relying on biological and psychological processes within the eye to bring them together (Clancy, 2003). Jackson Pollock, Blue Poles Number II, 1952 Bearing these details in mind, it becomes easier to see how Pollock can be seen as an extension of Impressionism and invoking a revival of it; ‘turning from the formal means of Impressionism to its expressive character, and its social and cultural

Case study and Virtual Negotiation between Law Firms for solving the Essay

Case study and Virtual Negotiation between Law Firms for solving the issues - Essay Example This suggests that the Mary was not technically an employee of the charity as she was responsible for the payment of her national insurance and income tax. It is also however, important to note that just paying the national insurance and income tax by the employee does not automatically term the employee as the self employed. This also depends upon who decides the work and what are the terms and conditions of the contract and some other factors.2 One of the key contractual issues arising out of this case therefore would be to make a decision on determining the employment of the employee and her contractual relationship with the employer. This is probably the key element in the case. Length of the Contract and legal status of employment Document D01 outlines that the contract for employment was from September to July which totals to one year of services with the current employer i.e. You Can. According to document D08B, Mary has in fact accepted the offer to renew her contract and as such both the employer and the employee are in contractual agreement to honor each other’s commitment. ... conditions mentioned in document D1 therefore You Can may significant legal challenge in this regard. As such, You Can made an offer to renew the contract of Mary which was duly accepted and therefore is binding on You Can to honor different conditions and obligations stipulated in the contract. You Can also failed to properly terminate the contract despite the fact that a Marry clearly indicated her intentions to take a break from teaching during the session. This should therefore be viewed from the perspective of forming a contract between two parties and legal obligations arising under the contract. There are different conditions under which the overall status of the employment of a person is decided as to whether a person is a self employed or an employee. Most importantly, it is critical to assess as to who directs the work under the circumstances and how the employee is paid. It is important to note that You Can actually directs the work however, Mary is not paid regularly as s he is only contracted to do a part time job of once a week. Accordingly, first condition may entitle Mary as a employee of the charity however, since she is not paid regularly therefore she may not claim that she is an employees. It is also important to note that rights given to en employee under the contract are always in addition of the rights given under the law of the land. As such rights such as paid holidays etc should also be given to the employees and employers are obliged to complete this condition. However, it is important to note that contract in DO1 clearly outlines that Mary may not be entitled to some entitlements under the contract which may be in direct conflict with

Foreign Direct Investment in India and China Essay

Foreign Direct Investment in India and China - Essay Example Statistics reveal that in 2001 alone, China received around US $ 53 billion FDI while India's figures did not cross even US $ 4 billion indicating that it was below 10 % of what China had attracted ( Internet, Ong, China, FDI : China V.S. India / chart). If you go further, China had attracted a phenomenal amount of US $ 60 billions in 2004 while India had received a meagre sum of US $ 5.3 billions in that year (Internet, Venkitaramanan, 2005, Para 9). Now it is clear that inflow of FDI into China had increased from $ 53 billion in 2001 to $ 60 billion having a growth of $ 7 billion in just 3 years while India had seen an increase of just $1.3 billion during the period. This difference has been continuously growing year after year making China the most sought after destination for the investing MNCs. And India has been really struggling to attract more and more FDI into its soil. This difference is really vast considering that both countries have opened up their economies and moved ahead with economic reforms becoming the Asian giants. Both of them are high potential consumer markets too because of their huge populations. But, these two countries are still the developing economies and have been desperately looking for huge volumes of FDI for economic growth. Because of the severe resource crunch at home, developing nations have been increasingly looking at alternate investment resources for boosting up their industrial growth and creating employment opportunities. Globalisation and internet revolution have only strengthened the importance of FDI but truly the investing multinational corporations / enterprises go by several factors in choosing the final destination of their huge investments. Krugell argues that the aim of MNCs in internationalising their production is to generate more profits and earn more money through the full exploitation of local markets and cheap factors of production (Krugell, 2005 P 53). It is therefore natural for MNCs to invest in countries that would fetch them cheap but efficient labour and highly rated technical expertise among other things. Let us examine and discuss in detail how these and other factors have been playing different roles in attracting FDI and creating the disparity in relation to China and India. 3 Main essay China has certainly reached an enviable position in relation to attracting FDI. It has become a favourite spot for all MNCs for pumping in their investments. In fact, China had overtaken the US as the top global destination for FDI in 2003 (Internet, Business line, 2004, Para 1). The USA had of course regained its number one position in the very next year, followed by United Kingdom and China (Internet, Venkitaramanan, 2005, Para 3). Standing next only to the US and the UK, China has been consuming major share of the FDI among all the developing nations. When we compare the Chinese position with that of India, we are bound to conclude that India is not that much favoured by the MNCs. But there is a world of difference on the perception of FDI between these two countries. United Nations Organisation (UNO, 2003, P 88) reveals that India does not treat as FDI reinvested earnings by foreign companies, overseas commercial borrowings, investments between direct investors / associate companies / subsidiaries and investments by offshore and domestic venture capital funds. On the other hand, China considers a good number of heads as

Arabic Coffee Essay Example | Topics and Well Written Essays - 1250 words

Arabic Coffee - Essay Example This paper explores the history of Arabic coffee, its uniqueness, preparation and drinking, advantages and disadvantages among other interesting facts about Arabica coffee. Arabic coffee can be traced back to Ethiopian highlands over a thousand years back, where it grew as coffee forest (Schmitt 113). The Arabs are known as the very first people to grow coffee as well as commence its trade. As early as the 15th century, the Arabs of Yemeni district, Arabia were already growing coffee. By the 16th century, coffee cultivation had spread to other Arab nations such as Egypt, Persia, Syria as well as Turkey. Besides drinking in homes, coffee was also served in public coffee houses commonly known as qahveh khaneh. The public drinking houses grew in popularity and people engaged in every type of social activities in the houses. In the early years, an open fire was used to roast coffee beans. The roasted beans were then prepared in dallah, a coffee pot over an open fire too. Today, coffee preparation is done over stovetop and other heat supplies rather than the traditional open fire. Of the world’s total coffee production, coffee Arabica constitutes about 70 to 80 percent. It takes approximately seven years to mature. It grows best at altitudes of about 1,300 to 1500 meters with evenly distributed rainfall the whole year. Coffee Arabica can withstand low temperatures performing best at 15 and 24  Ã‚ °C. Commercial plantations are usually left to grow to about 5 meters. However, trimming is done to about 2 meters to enable easy harvesting. The trees are susceptible to frosty conditions. Cultivation of Arabica coffee has spread from the Arab world into other parts of the globe. Arabic coffee is currently one of the most precious beverages, not only in the Middle East, but in the entire world. Anyone who has had time to visit the Middle East and gotten the opportunity to sip Arabic coffee must be having a whole lot difference to tell about how the coffee compares

The Role of the Special Needs Assistant Assignment

The Role of the Special Needs Assistant - Assignment Example It is evidently clear from the discussion that in connection with the various types of help that are essential for the learners, first of all, one should understand that children are different in all aspects, and according to their capacity different types of strategies should be used to inculcate new ideas in them. There emerges the importance of the new provision SNAs, that is, special needs assistants together with a number of resource teachers. It satiates the need of one to one support for pupils in the mainstream schools. Special needs assistants have now proved as an integral part of the educational system of Ireland. Sally Beveridge, Senior Lecturer in Special Educational Needs confirms the role of SNA when she writes, â€Å"†¦all teachers are teachers of pupils with special education needs, with a central role not only in their identification and assessment but also in developing classroom strategies to meet these needs. Researches underline the fact that children have cognitive limitations or other mutilations that may hinder their academic and non-academic development and pave the way for poor classroom performance. Many countries developed sufficient methods and strategies to solve and modify the system of education. Previous studies reveal that Ireland’s educational policy has changed towards enclosure in accordance with the international trends and acceptance. Learning and other behavioral disabilities paved the way for the emerging of new stipulation Special Needs Assistance (SNA) that support the students to overcome his/her learning disabilities in schools. In Ireland, special needs assistants became an integral part of the education scenario. A research article in The Frontline writes, â€Å"Almost 70% of the SNAs surveyed were assigned to one pupil only, and 23% were assigned to two pupils†. The changing nature of Special Needs Assistants serves more serious responsibilities.

Journal Essay Example | Topics and Well Written Essays - 250 words - 6

Journal - Essay Example When asked about my proposed research topic, which is bilingual education, all respondents, except James, disclosed that they do not know anything about it. James, on the other hand, indicated that awareness on the topic was in terms of recognizing that by being bilingual, you can communicate with the other people easily. When asked if they have any opposition to the topic, all responded none. Likewise, their responses to my question: â€Å"what experience, knowledge, and background do they have in my field including both positive / negative experiences†, they all responded none. The audience analysis thereby revealed that the proposed research topic on bilingual education could provide ample opportunities for the audience to enhance their awareness and knowledge on this. Further, since there were no significant oppositions to the subject matter, it is therefore a viable topic. Their demographic factors further indicated that the topic could generally appeal to various ages, status, and

Management acccounting Assignment Example | Topics and Well Written Essays - 1250 words

Management acccounting - Assignment Example The intention of any costing system is not to replace an accounting system; but instead, to work within the broad frameworks of the accounting systems by extracting specific data for ease and speed in analysis (Barnett 2007). Costing systems exists in many forms two of which are the Conventional Absorption Costing and the Activity Based Costing (ABC). The conventional Absorption costing is a costing technique where all the costs associated with the production of the good or the services are considered; it is also called full costing (MeÃÅ'vellec 2009). It is used with the intent of giving the full picture of a company’s financial situation. Activity Based Costing on the other hand involves cost allocation based on cost drivers and they are known to provide companies with the most accurate costs for the products they produce despite the fact that they are time consuming to prepare. For ABC costing, direct materials, direct labor and manufacturing overhead will each have a cost driver; this will aid the application of the costs to the goods and services (Gosselin 2005). A comparison of the Conventional Absorption costing which is the traditional method applied and the Activity Based Costing, which is the modern approach, indicates that in most of the products, the ABC profits are higher than the Traditional cost profits. While the Traditional Method gives a total profit of 386,000, the ABC profits are 389,010; ABC’s profits are higher by 3,010. This difference may first be attributed to the approach and assumptions that are applied by either method to arrive at the profits. The traditional systems are known to apply the single volume-based cost driver approach, which has the tendency of distorting the costs of the products (MeÃÅ'vellec 2009). It does this by assigning the overhead costs to the respective products based on how they utilize direct labor making the systems report inaccurate product costs (Barnett

Functions of Management Essay Example for Free

Functions of Management Essay The following will include the four major functions of management in a health care setting, how these functions apply to managing others, important roles for health care manager and leader in the diversified health care industry and the most significant aspect related to health care management that I would like to gain by taking this class. The four major functions of management in a health care setting are: organizing, planning, controlling and leading. The four functions mentioned all work hand in hand when managing others or while being managed. Each manager is expected to be a leader of their department and make sure that patient’s needs are being met. A leader has to be well organized within the department to accomplish things as checking in patients, calling patients to remind them of upcoming procedures and appointments, referrals, and insurance authorization, paper work needs to be well organized to make sure that everything is done in order and correct. Organizing make it easy for changing of shifts between employees. Planning comes in to play when schedules are mapped out to make sure that enough health care workers are present for each day’s work load. It also help to plan around a physician surgery schedule and so forth. Controlling helps the manager to keep focus on work performance which in turn helps to build relationships with employees and patients due to the active contact. Leading in management is very important and the responsibility is more. A leader is responsible for training, department meetings, work schedule and goals to be accomplished each day without compromising the care for each patient. Planning plays an important role for a health care manager and leader in a diversified health care industry, without planning ahead it puts a health care facility at risk of not being able to perform above and beyond for their patient’s health care needs. According to Harvard business â€Å"In addition to negotiating the day-to-day demands of a busy and complex organization, healthcare executives must also be able to evaluate and understand the impact of alternative care delivery models†.

Pro Choice View On Abortion Philosophy Essay

Pro Choice View On Abortion Philosophy Essay Abortion is one of the most disputable issues discussed all over the world today. Several decades ago abortion was considered only a social issue, but now situation has changed and it has also a political and ethical context. The issue of abortion does not become an important ethical issue as long as modern medicine has not provided its relative safety, and only now, in recent decades, the issue has inflamed a sharp public controversy. Thus, the main aim of this paper is to discuss pro-choice view on abortion. First of all it is necessary to answer the question what an abortion is? Abortion  is the termination of a  pregnancy  by the removal or expulsion from the  uterus  of a  fetus  or  embryo, resulting in or caused by its death. Observing this topic we can see that there are many different points of views around this question and there are, apparently, three main positions on the issue of abortion. At one extreme we see the supporters of preserving life (people who have pro-life position) who would ban abortions in all circumstances: they believe that the government may not encourage the destruction of the embryo or fetus, legalizing abortion. At the other extreme are advocates of free choice (pro-choice position): they believe that the law should not restrict the freedom of choice for the mother, because all pregnant women should have the opportunity to request an abortion. Intermediate position is occupied by those who believe abortion is permissible only in certain c ases (for example, when the pregnancy is dangerous for the mothers life or was the result of rape or incest), as well as those who believe that it should not be the main method of birth control. In this part we are going to concern our attention on pro-choice abortion and according to Colker, we see that Pro-choice abortion is the belief that women have the right to choose to abort a baby from their body. The pro-choice view is that a baby does not have human rights within the mothers womb. The people of the United States never voted on or supported this pro-choice position. Actually, it was the U.S. Supreme Court that legalized abortion as a result of Roe vs. Wade on January 22, 1973. (Colker, 1992). Analyzing contemporary situation it becomes obvious that movement for the legalization of abortion in recent years has also become a well-organized and politically active force: it is supported by a series of specially created organizations nationwide, and tens of major religious groups. Opponents of the ban on abortion put forward four main ethical arguments: 1. No person shall be entitled to compel a woman to preserve the pregnancy against her will. 2. We should not give birth to unwanted children. 3. Abortion was never subjected to the ban, if the legislators were not men. (Or, as one aphorism says, if men could get pregnant, abortion rights would be considered sacred.) 4. If a woman has no right to freely dispose of own body, including control of reproductive function, then there is no real freedom at all. Advocates of abortion rights typically originate from the fact that the government should not intervene in the privacy of women deciding for them the fate of a pregnancy. They believe that every woman should have a choice to abort or not, at the same time, they stress that such choice does not force anyone to a particular decision. In addition, it is noted that no one should be required by law to risk own health, and yet at the complete prohibition of abortion, many pregnant women are exposed to the dangers of childbearing and childbirth, as well as unsafe criminal abortions. What supporters of pro-choice position have to say about how to deal with the right to self-actualization of the fetus, with its right to life, with its right to the pursuit of happiness? Pro-choice supporters proceed from the concept of social development of personality. Since the fetus has no idea about own future, about own personality, then it can not be self-consciousness. Once there is no consciousness, then the concept of consent to it is not applicable. (Jelen Wilcox, 2003). Are these arguments are more persuasive than the arguments against abortion? Nobody can definitely say yes or no, because there is no one single view on this issue in contemporary society. Thinking about different points of view on pro-life and pro-choice abortion Levitt Dubner stated that pro-choice position allows to control criminal situation in the country. They explained that decades of research indicate that children from disadvantaged backgrounds are much more likely to become criminals than others. (Levitt Dubner, 2005). Thus, abortions allow to control criminal situation in the country due to their distance effect, because years later, these unborn children are not replenished the ranks of criminals and crime stopped. Debating this topic and looking at the problem from ethical and psychological side we should remember about the situation that the woman, who decided to make abortion, found herself in psychological crisis, and sometimes she is also found herself in a great despair, but we can contradict to above mentioned women other pregnant woman who wait for their babies and are full of happiness and excitement that in the nearest future they will become mothers and will see their little babies. There are many different people, and different situations, but there is one variable childs lifeà ¢Ã¢â€š ¬Ã‚ ¦ It is necessary to think deeply about how it can happen that a child for one woman is a great grief and they are willing to pay money for childs death, but for others childs birth is so good that they go to any expenses to have a baby. It is a description of dual character of one situation around childs lifeà ¢Ã¢â€š ¬Ã‚ ¦ Thus, according to Staggenborg, despite all the support for abortion, one of the important pro-choice facts is that those who raise pro choice issues to strengthen their cause are not pro abortion. They take the right to as a womans freedom to her body and life. However, we must remember that abortion should not cloud the sanctity of life. It is important to bear in mind the  pros and cons of abortions  before taking any decisions regarding ones pregnancy. (Staggenborg, 1994). Taking into consideration all the above stated it is possible to conclude that in discussing the moral aspects of abortion we usually used many arguments in favor of one or another position. Whatever our personal view, it is important to be able to recognize the ways of argumentation in ethical reasoning, which in reality is not as logical as it might seem at first glance. It is necessary to remember that every human child should be wanted, nurtured, loved and cherished. In such a way birth control and abortion are the part of necessary policy in this direction. Choices in this case should belong to the pregnant woman, and only her wish to save or not to save a child should be the main argument in pro-choice position.

Strategies for Entrepreneurship and Change Management

Strategies for Entrepreneurship and Change Management Raama Gabionza Entrepreneurship takes an important role in innovation. It is an agent of change. It involves creating new products, services, technologies, and businesses. It is about economic development and generating wealth for investors. It is also about developing business to address social problems and environmental issues. In the world of health, entrepreneurship also play a vital role. It corresponds with the revolution and changes in the state of health of the population and of the society. Like for an example, our world today suffers from distinct inevitable crisis like epidemiologic incidences and other uncommon situations affecting health of the economy. It is a threat to the population that could shake the health of every individual thus will lead to high rates in morbidity and mortality. Early detection and treatment of these illnesses or diseases are vital ways to decrease its incidences as well as morbidity and mortality rates. Invention and creation of medical treatment and therapi es as well as immunizations could lessen the possibility of acquiring the ailment. These interventions are brought by entrepreneurship which is an agent of change to both private and public health sectors. It provides interventions that are more developed, new, updated and better. It also provides more effective and efficient procedures, surgeries, and any other ways of treating specific threats to health. Entrepreneurship is essential in any situation as it could help in promoting and improving the well-being of the person and of the society as the whole. However, entrepreneurship may not always be successful as what anyone may think of it. There are major criticisms against entrepreneurship within the public and private health and social care sector. One example of this is the fear of change. People are afraid to change as it may be less effective and could lead to failure. They are afraid to loss their expertise and can’t adopt to the change. Like in surgeries, when new type of procedure is introduced, medical practitioners are afraid to change their usual practice into new procedure as it may cause danger and hazard both to the patient and the practitioners themselves. Another criticism against entrepreneurship is the quest for profits. People might think that the only reason why new services are being introduced because entrepreneurs always think about gaining profit. There could be uncertainty of services. People might doubt whether the service is really essential and necessary or not. They might feel that their ignorance are being taken for granted by the entrepreneurs presenting and introducing the new product or services. In addition, consumers may need to be aware that not all entrepreneurs are profit oriented. Entrepreneurs can be classified as either business entrepreneur or social entrepreneur. To clearly understand the difference between the two types of entrepreneurs, Abu-Saifan (2012), identified their unique characteristics. To start with, business entrepreneurs or the so called the profit oriented are characterized as the value creator. They provide value of the commodity or product and services being introduced. While social entrepreneurs or the non-profit, are social value creator. They provide what is beneficial to the society not for the benefit of their pockets. As for being a leader, they are opinion leaders. They consider the opinion of the society before they introduce the new product or services. They are also like the managers. They first look for the problems before they fix. Like for an example in the case of diabetes, they first assess the situation. They look for the cause of pr oblem and focus on repairing them before moving on to the treatment itself. They assess what could be the cause of the problem, may it be the diet of the person or their genetics or other factors. They see the problems first before they put things right. Unlike the business entrepreneur, they will just fix what is needed to be fixed. They often miss to foresee what is really the reason and cause of the problem. This is why they are characterized as the organizer. They just organize things. They are also strategic thinkers that they choose what strategy is best for them not considering the opinion of the population or of the society. They only aim for the best of their profit and interest. They focus on their goals and on what they wanted to reach. They are high achievers. They are the exact opposite of social entrepreneurs. Social entrepreneurs focus on their mission for the change beneficial to the society not for their pocket or to gain profit and interest which business entrepren eurs do. Moreover, in entrepreneurship, there are three strategies presented by Chin Benne, (1969) as general strategies effecting changes in human systems. These strategies could be helpful for the management in choosing who to employ to their organization considering changes as inevitable. This could also be helpful to the organization on how to manage and how to present or introduce changes to its people. The first strategy is the empirical or rational. In this strategy, people can be persuaded to change based on communication of information and by giving and offering them incentives. They have their reasons to comply to change being presented. Successful change is in accordance to logic and reasons that could be beneficial to organization and to the people. The change in this strategy centers on the balance of incentives and risk management. The second strategy is the normative or re-educative. This type of people are those that adhere to cultural norms and values. They normally go with the flow, conforming to what is being practiced, advertised or introduced by the management or by the organization. Redefining the present culture, norms, and values, and making commitments to new ones may initiate people to change. The strategy to encourage these people to change is to consider their culture, beliefs and their ways. People who are normative or re-educative are mostly willing to adapt to change as long as they see that their cultural values are respected and are in favor to the new system or product and services. Third is the power or coercive. In this strategy, the leader or the boss of an organization coerce people to change or to do new things. People are submissive and will do what they are told to do. This type of management is often used when there is a crisis in an organization or institution where change is a must. It could also be used when change should be done as soon as possible or as it is needed. People will usually adhere to change and will just follo w what the leader ought them to do. Furthermore, any type of management strategy may be used by the organization in handling changes. All of those strategies can be helpful in making changes successful but it may also be harmful when it is not properly addressed to the people’s need. Like for an example in the use of power or coercive strategy, it is good to be used in an emergency situations or crisis because according to Chin Benne (1969) it is assumed that people will do what they are told. Like in my own experience working as a health practitioner, there was an instance when our area was affected by typhoon. Some of us who are staying nearby the building of the institution were told by the management to do double shifts at work in order to make up the shifts of other employers who are affected by the typhoon and cannot make it to work. It was an order by the management that we, as an employers are ought to do. Considering the situation and the crisis happening, we have no other choice but to do the double s hifts. It might be shocking to us but we have to do it because it is an emergency and it was the only way that could ease the situation. Another strategy by Chin Benne (1969) is the normative or re-educative wherein people adopt to change when they see that the change conforms to their norms, values and culture. For example, in my home country, most of the people are Roman Catholic. When family planning was introduced in a catholic institution, like the use of contraceptives, not all members of team agree with the change. Roman Catholic are against with contraception. It is important for this people to consider their beliefs specially their religion and culture. In order for the change to be successful, leaders of the institution introducing contraception in the practice of health, addresses the opinions of the members of the team and people. It was agreed to make the change possible by pursuing the use of contraceptives by health education to the people but not forcing every indiv idual to do so or to comply. At least in that way, little by little, the change was made. In change management, there are four segments classified that could be present in an organization or in any group of people. These segments are the campaigners, initiators, opponents, and neutrals. These are important factors that could have direct or indirect effect in the system of change. In order to address properly these expected impact to the system of change, it would be helpful to identify the differences and similarities of these factors and at the same time, it would also help the manager or the leader on how to effectively deal with the different points of view and perspectives of every member of the team. Like for an example the introduction of the use of computer system in the health care facilities instead of the use of older method, paper documentations. People who advertise and advocate the computer system are called the campaigners. They see the new system as beneficial and that they will gain something positive from it. They are enthusiastic about change and they wi ll help to drive the change through. These people facilitate and give support to the trainings and education in order to promote change or the new system. Initiators, are those who would take the first step to change. They can be the creator or the designer. They are the prime movers and the ones who will take action to make the use of computer system possible. They are those who will make the change attainable. In order to initiate change, they educate the team about the computer system being introduced. They also facilitate, support and encourage participation and involvement of the team members to the trainings and teachings in relation to the system of change. On the other hand, some team members might disagree or oppose to the proposed system of change or the use of computer system. They are called as the opponents. They are the antagonists or the activists. They are those who are not convinced for the need of change and don’t see any justification for change. Education, negotiation and sometimes coercion are the effective way to communicate to these group of people. The fourth segment identified in change management is the neutral. Neutrals are the unbiased ones. They belong to neither side of the proposed change. They just go with the flow to change or not to change. It would be helpful communicate to these group of people by setting them what is really the vision of change, why it would be beneficial to change or not to change. They should also be involved to trainings and support groups in order for them to have a clear understanding of the change being introduced and for them to have an individualized decision as a member of the team. References: Abu-Saifan, S. (2012). Social Entrepreneurship: Definition and Boundaries. Technology Innovation Management Review, February 2013:22-27 Barton, J. (1991). Defining Entrepreneurship. Retrieved on 20 February 2015 from file:///C:/Users/raama.gabionza/Downloads/artikkeli_2.pdf Di-Masi, P. (n.d). Defining Entrepreneurship. Retrieved on 22 February 2015 from http://www.gdrc.org/icm/micro/define-micro.html Nickols, F. (2010). Four Change Management Strategies. Retrieved on 26 February 2015 from http://www.nickols.us/four_strategies.pdf Rouse, M. (n.d). Change Management. Retrieved on 25 February 2015 from http://searchcio.techtarget.com/definition/change-management Rubin, D. (2013). What is Entrepreneurship? Retrieved on 22 February 2015 from http://pinchot.edu/what-is-entrepreneurship/

Jack Russel Terriers :: essays papers

Jack Russel Terriers The Jack Russel Terrier is an amazing little dog. The breed has been used for centuries; with it’s main purpose being Fox hunting. It was not discovered until recently, however, what great companions they make. There are many aspects of the breed one should take into consideration before a puppy is purchased. The aspects that will be discussed in this essay are: personality, overall appearance, and training as well. The Jack Russell Terrier is a breed which takes a lot of effort to own, but is very rewarding once a strong bond has been developed with the animal. Before choosing a puppy a potential owner should study what characteristics they want out their Terrier and also what to look for when making a decision on a puppy. The breed has a size range from 10-15 inches at the withers in the standard of the Jack Russell Terrier Club of America and 12-14 inches in the American Kennel Club (AKC) standard. â€Å"It can have smooth, wiry, or broken coat. It is mostly white with black, tan, or brown markings† (Brown 35). There is also short and long legged varieties as well. There are many characteristics which make a dog â€Å"good† by the AKC and JRTCA. The dog must appear balanced and be in fit condition. Ears are moderately thick with the flap tipped forward towards the front of the skull. The chest is relatively shallow and narrow, giving an athletic appearance. The rear end provides power and propulsion, feet are cat-like with hard pads, and the high-set tail is docked to about four inches in length. Movement should be free, lively, and well-coordinated (Nicholas 42). Another important factor is the dogs bloodline, and if it is even certified. It is especially important if the potential owner cares to breed the dog that they take all these factors into consideration. It is much easier to find willing breeders when one owns an exceptional dog. One must remember though the dog’s characteristics and bloodline directly correlate to how expensive it is. Most owners, if asked, would not give up their Jack Russell for anything in the world, However, if asked in the first six months of ownership they would have given anything to get rid of it. The care and training of a Jack Russel Terrier are very important

More Purchase Instead of Less Essay -- Human Rights

In recent years, people in Europe and America have been clearly aware that the general commodity price in their markets had dropped dramatically. A lovely Barbie doll which, In the old days, used to cost them more than ten dollars or eight euros, now, values costs less than half of the original price. But as we all know, there must be someone who would pay for such a good bargain. So what on earth is the trigger that lead to the remarkable decline? And what is the most influential factor that rewrote the numbers on hundreds of thousand of price tags? When our curiosities drive us to keep on questioning, and to trace the unusual economic phenomenon, some mysterious burgeoning factories emerge in our sights. These factories are prevalent in a world scope because of the incredibly cheap price, while, on the other hand, they are also infamous for their poor working conditions, unbelievably low salaries, threatening devices, and abusing of labors. For reasons above, those factories are c alled sweatshops. And most of the sweatshops are located in Asia, such as China, South Korea, Indonesia, Vietnam and so on. From the beginning, there were only a small group of people who paid attention to those sweatshops. But with more and more grievous news unveiled, a huge growing number of people start to keep a watchful eye on the livelihood of those workers in sweatshops. To their surprise, those poor workers were bearing that unequal contracts, that long working hours, and that potential risks of their lives everyday How could those Americans and Europeans who have been high-fed and spoiled in the last century, imagine a twelve-hour day, seven days per week, no paid holiday in the foreseeable future job with an skinny income which was only en... ...ss Studies Vol. 31, No. 3 (3rd Qtr., 2000), pp. 367-385, Palgrave Macmillan Journals. Jean-Paul Sajhau, ‘Business ethics in the textile, clothing and footwear (TCF) industries: Codes of Conduct’, ILO Bulletin, no. II-9, (June, 1997). Stephen Frenkel, ‘Globalization, athletic footwear commodity chains and employment relations in China’, Organization Studies, issue 4 (2001). Nicholas D. Kristof and Sheryl WuDunn. â€Å"Two Cheers for Sweatshops.† New York Times 24 September 2000. 5 May 2012. Doug Guthrie, Dragon in a Three-Piece Suit (Princeton, New Jersey: Princeton University Press, 1999). Pun Ngai. The China Journal No. 54 (Jul., 2005), pp. 101-113. The University of Chicago Press.

James Joyces Araby - Lack of Insight in Araby :: Joyce Dubliners Araby Essays

Araby – Lack of Insight  Ã‚   Readers of "Araby" often focus on the final scene as the key to the story. They assume the boy experi ­ences some profound insight about himself when he gazes "up into the darkness." I believe, however, that the boy sees nothing and learns nothing--either about himself or others. He's not self- reflective; he's merely self-absorbed. The evidence supporting this interpretation is the imagery of blindness and the ironic point of view of the narrator. There can seem to be a profound insight at the end of the story only if we empathize with the boy and adopt his point of view. In other words, we must assume that the young boy is narrating his own story. But if the real narrator is the grown man looking back at his early adolescence, then it becomes pos ­sible to read the narrative as ironic and to see the boy as confused and blind. The story opens and closes with images of blindness. The street is "blind" with an "uninhabited house†¦ at the blind end." As he spies on Mangan's sister, from his own house, the boy intentionally limits what he is able to see by lowering the "blind" until it is only an inch from the window sash. At the bazaar in the closing scene, the "light was out," and the upper part of the hall was "completely dark." The boy is left "gazing up into the darkness," seeing nothing but an inner torment that burns his eyes. This pattern of imagery includes images of reading, and reading stands for the boy's inability to understand what is before his eyes. When he tries to read at night, for exam ­ple, the girl's "image [comes] between him and the page," in effect blinding him. In fact, he seems blind to everything except this "image" of the "brown-clad figure cast by [his] imagination." The girl's "brown-clad figure" is also associated with the houses on "blind" North Richmond Street, with their "brown imperturbable faces." The houses stare back at the boy, unaffected by his presence and gaze. The most important face he tries and fails to read belongs to Mangan's sister. His description of her and interpretation of the few words she says to him can be seen as fur ­ther evidence of his blindness. He sees only what he wants to see, the "image" he has in his mind's eye.

Barclays: Matt Barrett’s Journey †Winning Hearts and Minds Essay

The fact that Barclays is one of the four most dominant retail and commercial banks in the U.K. says a lot about its reputation. This company has faced many challenges between the time periods of 1980-2000. Matt Barrett has several great ideas to turn this company around, and the factors that should be considered are essential to the success of his strategy. Social/Demographic The Company initiates good customer relationship skills. They have built personal relationships with one out of five personal customers, and have direct relationships with 25% of the businesses in the U.K. On the downside, the company’s cost base is much higher than its competitors. The plan is to change the core infrastructure of the company in order to build a stronger customer base. Becoming more competitive and offering value to its core products will give Barclays the competitive edge it needs to help increase profit and attract new clients. Technological Barrett and his Executive Committee (ExCo) team have plans to restructure the company by shifting its culture. In order to shift the culture, the mind-set of the employees has to change. Barrett promoted younger talent to join his ExCo team to give the company fresh innovative ideas. These new ideas will give solutions to replace the incompetence of traditional strategies that are no longer useful. The company also did an analysis on the industry and company data to figure out which segments were making money, and which ones weren’t. A value-based management approach gives the ExCo team an opportunity to take on challenges and risks, and make strategic decision about what segments to add, and what to take away. Economic Considering that Barclays is a reputable company, and the fact that an estimated 20% of its profits are generated outside of the U.K; it would be ideal for the company to expand to gain exposure. The company is the ninth largest bank in Europe, and already has a customer base in the country. Developing a second home market in continental Europe would allow the company to create a larger customer base, therefore increasing profit. Environmental/Geographic Barclays is located in a stable economy with a strong domestic franchise. The only crutch is that they need a strategy to compete with new entrants. The U.K. accounts for 80% of the company’s profit, so plans to restructure core products will require a dynamic strategic plan. Using diverse tactics to differentiate product/customer markets will help aid in maximizing the economic value of the company; and improving these products by offering value to clients will aid in creating a stronger customer base. Political/Legal/Governmental Barclays is the first foreign bank to file with the Securities and Exchange Commission in Washington D.C. This is an advantage to the company on a global scale because banking laws are enforced according to SEC regulations. On the downside, the company may be overlooked by firms who are looking to establish offshore accounts in order to bypass these regulations.

Analyzing The Electoral College Essay

Introduction there is non one perfect model for the electoral extremity. All of the varied electoral processes conducted around the world ge show some physique of flaw or trouble. If there was a perfect electoral ashes, the world flat would have been bereft of any concerns involving the electoral processes.The United States, for alone of its advancement in thinking and its study and hold of sensitive knowledge in the field of digest and social sciences, still is unable to outline what a perfect electoral establishment is, and until now, the country is still bombarded with concerns about the manageable inconsistencies and the presence of bias or inequity during the electoral process. Two of the most cat valium choice problems include the general problems of the faulty electoral corpse in direct in the country and the growing problem about the efficiency of the electoral College. at that place must be some ashes of logic or some prevailing pick custom or tradi tion that coat the trend for the creation and constant hold of the master throng every last(predicate) system, beca use if the plurality generall(a)y atomic number 18 not in party favour of such a system, indeed how can the system of succeeder invite all during elections take place in the US election system?For psyche who thinks the winner take all makes esthesis to identify the rightful representation for the electorate, the system is the track to go and thinking of a new way which would replace the veridical system of winner take all in the election is something that is not save arduous nevertheless is also impossible to implement in such a short period of time, considering the fact that elections does not even happen in an yearly basis.Analyzing the electoral system and the electoral College There whitethornbe some individuals and organizations as beloved who frown at the idea of the winner take all, while there may also be some tidy sum and some groups who believe that the election system and the electoral College is on the right leash by using the winner take all outline during elections.For those who wants to venture deeper into this issue, the very issue is getting at the render of the concern that anti-winner take all shunning voices out, and weigh its relevance and significance vis--vis the reasons that plenty cast attain forward about how the brisk winner takes all is a good style in the election process. In the analysis of the winner takes all project, those who may agree for its continuance may deliver to the thinking that if it is happening and is allowed by or so everyone, then it is considered as socially pleasant and therefore generally something that is ok.The percentage and squ atomic number 18 up of the s elect electors or members of the electoral college The electoral college members which atomic number 18 recognizeed representatives of the electorate of a particular state, holds an important r ole if there are any spartan efforts towards the recreation and reconstruction of some of the election process in the country. manage political parties and interest groups, the Electoral College is a exhibition of individuals which holds an important power in their men that can dictate the outcome of the process of leader-selection inside the US government for sit down taken only by elected officials.another(prenominal) important candidate to converse when it comes to the analysis of the problem in the electoral process particularly in the Electoral College and the problem found in the winner take all scheme is the fringe benefit macrocosm enjoyed by the members of the Electoral College. For those who are wondering why even condescension the presence of those who are arguing against the use of the winner takes all practice during election, the scheme is still in place, the reason quarter it perhaps the maintaining of the source of power and deflect especially among the usual members of the Electoral College.Like any other groups to which important outcomes are dependent on, the groups of individuals forming the electoral college, like the congressmen and the senators, are also experiencing the perks of being placed in a position wherein there is a possibility that the candidates for local and subject positions would act these members of the electoral college, resulting to favors and personal debts which electoral college members may find useful, even profitable.Because the winner takes all tradition rests heavily on the continue support for such practice by most of the members of the electoral college (who will have to make do without the favors coming their way should the winner takes all scheme is removed), the members of the electoral college themselves might be guilty in undertaking conscious efforts to ensure that the national policy and semipublic opinion at worst is apathetic to such practice.Another problem that haunts the Electoral C ollege is the fact that some(prenominal) do not consider it as a true ally and feature of a country that exercises a egalitarian form of government. The bias can be seen on how representation through the Electoral College is highly dependent on the state population counted every 10 historic period by the national census deputation of the country.The Electoral College, the electoral system and the winner-takes-all scheme Is there a better way? Considering that those who are lobbying for a deviate in some aspects of the electoral system, starting with the change in the Electoral College and the winner-takes-all scheme, the important marvel to face here is this what are the changes needful to complete the election system ski tow?So far, there are no groups or individuals who have a cover solution that can be choose and implemented so that the electoral system in the country should improve. There are lots of criticisms about the Electoral College and the winner-takes-all sch eme, but so far, there are not as many solutions being put to light to replace the electoral features which maybe pestilential to the exercise of a antiauthoritarian country.The only explanation is that these features are in effect in place even until now despite the criticisms is because they mete out the ends of those who are hefty enough to initiate the changes should the faulty features release detrimental to their interests as well. For example, if the winner takes all scheme is indeed a breakout of the deifications of the democratic country to exercise fine representation in local and national governance, why is it in place and being observed even until now?In place of the winner-takes-all scheme, others suggest the deviseing and use of more proportional voting methods that rattling put in counting the real statistics of votes and not the collective rounding off of votes during the preliminaries allowing for the change in campaigning strategies, which shifts didact ics away from the real voters and more towards earning the favor of the members of the Electoral College.Conclusion When the forefathers of the country first of all thought of giving the rest of the nine the privilege of picking the one person or the set of persons who will be responsible for looking after the well-being of the rest of the society, they immediately established the theme of a sound democracy.Unfortunately, the design of the ideal democracy did not end there. Until today, the pack should not stop in move the elimination of the aspects of democracy that is more detrimental that beneficial, and that includes the problems found in the electoral system. The people should take a pro-active stand in fixing the problems found in the electoral system.Those who are responsible for this particular aspect of social link and interaction should re-evaluate the perfume of some of the aspects of the electoral system, like the features and design of the Electoral College. The y should be capable of providing the public an unbiased assessment on how the Electoral College is still capable or is not already capable of meeting the ends for which it was created for in the first place. If the Electoral College is being manipulated to serve the best interest of a select few, then the electoral system as a whole is in jeopardy, and drastic actions leading to the formulation of solutions and better alternative should be clearly defined and be set in motion.