Marketing Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Marketing - Research Paper Example This paper will look at marketing in general, as a process of moving products or services from the manufacturers or providers to the hands of their customers. Marketing Definition Marketing is a large process as Pride and Ferrell (3) defines it, encompassing quite a lot of processes. According to Pride and Ferrell (3) â€Å"marketing is the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers to develop and maintain favourable relationships with stakeholders in the dynamic world.† According to this definition, marketing is includes more than just movement of goods from the plant to the customers. Marketing Process Sandhusen (2) defines the marketing process as the manner in which a firm seeks to identify the unfulfilled needs of the customers and coming up with various strategies to meet these needs. It does not involve just the process of moving products from the manufacturing plant to the customers. It involves the various processes that a marketing department goes through in order to come up with a marketing plan. Marketing process involves a number of steps, which include situation analysis in the market to identify the needs of the customers. ... Marketing mix decisions helps the firm to identify how to best get their products to the markets. Implementing the plan is the last step of the planning process where the firm ensures the laid down plans are followed by the teams supposed to implement the plan (Pride and Ferrell 195). Pride and Ferrell (3) state that â€Å"the essence of marketing is to develop satisfying exchanges from which both customers and marketers benefit.† This means that proper marketing is of benefit to both the firm and the customers. Marketing Mix When marketing a product, a firm need to develop an effective marketing mix which involves offering the right product, sold at the right price, in the right place and should offered using the most suitable promotion (Burrow and Jim 440-445). A number of conditions have to be met by a company seeking to create a successful marketing mix for its products. The features of the product that the company seeks to offer to the people must possess the right featur es which are desirable to the people. 4P’s of Marketing Price Gitman and Carl (295) points out that price is the most important integral of the marketing mix, since it is creates revenue for the firm. According to â€Å"pricing strategy is based on demand for the product and the cost for the producing it.† Thus, the price set should cater for all the expenses incurred by the product. Price is the only factor of the marketing mix which is not a cost, when compared with the others. The price of a product largely determines the value of sales made by a particular company. Price of a product or a service is largely affected by what the customers believe is the most appropriate value of the item on sale. If a company sets very high prices for its products so as to gain more profits, it

Personality Development Essay Example | Topics and Well Written Essays - 750 words

Personality Development - Essay Example Similarly, if a person lacks the cognitive abilities by nature, that is, if there is some inherited mental deficiency, development will be at stake. Cognition, by virtue of its definition, plays the most vital part in developing an individual's personality. Moreover, evolution, genes, and environment are three other factors that highly contribute to the development of personality. It is not only the history of humankind and its birth but also the type of environment they are exposed to which shape an individual. As far as aggression is concerned, it takes its roots from all three factors. Evolution can lead to the appearance of aggressive personalities if relying on the trait of aggression for human survival is deemed necessary and vital for sustainability. If in the past, people who were more aggressive succeeded in sustaining themselves better, it is an evidence of a high proportion of aggressive personalities present today. Furthermore, it is also certain that an individual's pers onality is also a result of their genes. ... Circumstances in life, which an individual faces and the demands of those situations are best, reflected in the type of their personality. For a child, the parents are the best role models. In that, they shape the child's personality through different ways and interactions. For example, if a child's parents appreciate their time management, innovative drawings, or projects and encourage them to opt for newer challenging tasks, the child will be high on conscientiousness. Moreover, if those parents encourage behavior such as public speaking, socializing and deter them from introversion, the child will grow up to be an extrovert. Behaviors encouraged by parents, tend to be repeated and become a part of the child's personality. Self-efficacy is another important factor that plays a part in shaping an individual's personality. Basically, ''self-efficacy is defined as people's beliefs about their capabilities to produce designated levels of performance that exercise influence over events that affect their lives. Self-efficacy beliefs determine how people feel, think, motivate themselves and behave... A strong sense of efficacy enhances human accomplishment and personal well-being in many ways'' (Bandura, 1994). A person is rightly defined by their level of self-belief. If a person lacks the desired self efficacy, it is very likely that they will be adversely effected by the minor challenges in life or certain tasks and will not be able to cope up to achieve desired goals. Such behaviors lead to a weak personality that is easily discouraged and deterred by trivial problems. However, individuals who possess a strong self-efficacy can be seen as those with stronger personalities, those

Genre Analysis Essay Example | Topics and Well Written Essays - 1250 words

Genre Analysis - Essay Example This research paper will retrospectively place emphasis on the influence that political party websites play in a modern democracy in the confines of competitive politics and in a greater extend bring out their importance (Weller and Warren 230). In the exercise of democracy today political parties have been in the center stage as the main vehicles that help politicians climb into power. Various platforms have been adopted by these parties as they forge for their main agenda and one of them is adoption of modern technology in carrying out their political campaigns. It therefore becomes an important aspect to discuss and analyze, so that the various motives are unearthed and brought into light through a genre analysis perspective. The essence of political parties going digital and using websites and blog is to mobilize highest number of masses possible. Although it is the wish for political parties to be all inclusive and accommodating to everyone, it becomes very difficult to do so. P eople have different ideas and opinion about various matters and sometimes it could be difficult to come into terms with the various opinions that political leaders come up for nation building. Such disagreements and deviations in opinions bring a challenge of inclusion and therefore political parties and their websites cannot include everyone (Miller 165). These websites are only targeting like-minded persons and people who share common ideologies and values in relation to national matters. Political parties’ websites are a good reflection of how power, authority, hierarchy and leadership should be exercised more so if the agenda comes to pass. Within the website there is a clear cut off who is the flag bearer, the deputy and other representatives in a hierarchical manner. These ranks are usually disseminated depending on the roles, responsibilities and the voting rights that these individuals have within the confines of the political party. Many a times we have experienced wrangles within political parties regarding who takes what share and who does not. These are normal happenings in political divides and given that political parties bake politicians ranks call shorts to solve these matters. Sometimes it is difficult to realize these wrangles in the online political party websit

Hypoxia-inducible factor Essay Example | Topics and Well Written Essays - 1250 words

Hypoxia-inducible factor - Essay Example Hypoxia is a condition where physiologic oxygen levels fall lower than the normal, which can result in stroke, brain injury, spinal cord injury, other neurodegenerative diseases, and cancer. Because of the importance of oxygen for life, organisms have developed mechanisms to cope and survive low oxygen levels (hypoxia). During hypoxia, cells adapt by altering the expression of many genes: those involved in maintaining oxygen homeostasis, coping with reactive oxygen species and other effects of low oxygen stress. Many of these genes are directly regulated by the hypoxia-inducible transcription factor (HIF; with common isoforms: HIF-1 and HIF-2). When oxygen levels are normal (normoxia), HIF is barely discernible; under hypoxia the HIF concentration increases dramatically. The active form of HIF is composed of two sub-units, HIF ÃŽ ±, and HIF ÃŽ ². The latter is constitutively expressed regardless of physiologic oxygen concentration, while HIF ÃŽ ± concentration is very low under normo xic conditions but increases with hypoxia. In normoxia, HIF ÃŽ ± is hydroxylated by through the action of prolyl hydroxylases domain proteins or PHD. Hydroxylation allows HIF ÃŽ ± to associate with a protein complex that makes it a target for proteolytic degradation. The proof of the inhibitory effect of PHD on HIF was established when silencing of PHD2 gene increased normoxic HIF levels (Berraet al., 2003). Silencing of other identified PHD, 1 and 3, did not affect normoxic levels of HIF, leading to the conclusion that the PHDs have different roles in vivo (Berra et al., 2003).

Cerebral Palsy Research Paper Example | Topics and Well Written Essays - 750 words

Cerebral Palsy - Research Paper Example f disorders that affect a person’s ability to move and keep their balance and posture as a result of an injury to parts of the brain, or as a result of a problem with brain development.† There are several types of cerebral palsy which are usually classified according to how the movement is affected, or which part of the body is affected (Peacock, 2000, p. 13). There are 5 types when classifying according to the effect on movement. Spastic cerebral palsy is the most common type of the condition, characterized by poor communication between the nerves from the brain to the spinal cord (p. 13). Spinal nerves act independently and thus command muscles to contract, most of the time inappropriately, giving the patient difficulty in moving his or her extremities (p. 13). On the other hand, athetoid cerebral palsy causes the head, extremities, face, and other parts of the body to move uncontrollably (p. 14). Ataxic cerebral palsy disrupts the patient’s balance causing him or her to easily fall when walking. Hypotonic cerebral palsy results to weak and floppy muscles, while the hypertonic type is characterized by rigid muscles (p. 14). The affected parts may be described in the following: 1.) monoplegia, only one arm or leg is affected; 2.) diplegia, either both arms or both legs are affected; 3.) triplegia, three limbs are affected; 4.) quadriplegia, both arms and both legs, including the trunk are affected; and 5.) hemiplegia, one arm and one leg on the same side of the body are affected (p. 15). Over the years, experts have put efforts to determine the causes of cerebral palsy. It has been presented that the condition is caused by insults on the developing brain occurring before, during, or after pregnancy. Specific reasons why cerebral palsy occurs during pregnancy are not yet identified, but possible causes are a defect in the brain structure, infections risking the mother like German measles or herpes, maternal exposure to toxic chemicals, current maternal

Legal risk manager Assignment Example | Topics and Well Written Essays - 2000 words - 1

Legal risk manager - Assignment Example Failure to manage any foreseeable legal risk has the potential to affect all sectors of an organization, and this becomes the concern of every shareholder, employee, and business stakeholders in the business. It is plausible that legal risk management is crucial to any organization since it can effectively remove any uncertainties in relation to business operation of the organization, thus avoiding legal liability later in the future. An effective legal risk management initiative should ensure that the company can avoid any costs that may arise due to any form of legal negligence during its operations. The law that governs obligations in corporate information security in the United States has expanded very rapidly. The latest legal requirement, introduced mainly by laws that were introduced over the last few years, is an obligation to disclose any form of security breaches that involve sensitive personal information to the individuals who are likely to be adversely affected by such kind of breaches. The emergence of these rules that impose a duty to make disclosures for such security breaches has been necessitated by a series of security breaches that started way back in 2005. Following the enactment of these statutes, more than 300 hundred companies, federal agencies, and educational institutions have made disclosures of breaches of sensitive personal information security (Stevens, 2012). These breaches have affected a cumulative total of more one hundred and fifty million individual records. The core response to these breaches has been a regulatory and legislative fury, at both federal and state level. As such, the Congress, as well as many other states, has introduced laws that require organizations to notify individuals affected security breaches that involve their sensitive personal information. Indeed, the federal banking regulatory agencies have issued their final inter-agency guidance for banking

Three questions for corporate social responsibility Essay

Three questions for corporate social responsibility - Essay Example The ability of large corporations to influence how the economy is moving is perhaps one of the most important reasons why their governance should be taken seriously. The administrations of these corporations should always be put under the microscope and watched closely so that they do not end up doing business which is unethical and which might end up making investors lose confidence in it. Consequently, it has become necessary for corporations to have strong boards to oversee their activities since without them they would lack direction. While this should be the case, most corporations are often lax in their governance since their major aim often tends to be to make profits at any cost (Morrison 2004, p.122). There is the suggestion that companies only take their governance seriously when they feel that they are at risk of not only losing their customers, but also their clients as well. Companies need to find proper validation for their actions and to ensure this; they have to take their governance seriously. It is a fact that those companies or corporations that have strong principles of governance are the ones that are the most successful and this is the reason why this matter should be taken most seriously (Leighton and Garven 1996, p.809). Without strong governance, corporations are likely to cause their own collapse because it is often too late for them to correct those mistakes that they have made, and a major example of this is the current financial crisis caused by financial institutions. Corporate governance is not all about public relations and corporate social responsibility but is separate activities that should be evaluated separately. However, the latter activities are often used by corporations to promote an image of good governance, often ignoring the fact that it any crisis, such as the financial crisis, occurs, then these activities would be of little significance in saving the corporation. Q2 The agency dilemma is a situation where individua ls place their money in the hands of directors of the companies in which they are investing, since these directors are better placed to watch over the money. While this is the case, the agency dilemma states that these managers are not likely to give the money the attention it needs since it is not theirs but belongs to someone else (Letza et al 2008, p.21). This means that they would not care whether the owner of the money gets a profit or a loss as long as they get their commission out of it. Such a situation would therefore put the investor in a dilemma because he would not know whether to trust others with his money or not since the possibility of being protected against sustaining losses would be low indeed. Agency theory is similar to the agency dilemma because it involves shareholders signing a contract with those who run the company that they are investing in to take care of their interests. While this is the case, it means that the shareholders have to let go of any decisio n-making authority towards their investment and trust to the directors or managers to act in good faith on their behalf. Consequently, it is not often easy for the shareholder to gauge whether the manager of a company will act in his best interests or not. In fact, according to the agency theory, while directors are obliged to act in the interests of their clients, this is not often the case and the former will often work for their